In today’s internet world, data on people’s opinions are highly prized. One way to understand those opinions is to ask people to complete surveys. Researchers then create formulas, or algorithms, that analyze their survey responses in an automated process. Many successful businesses are built around algorithms. Your challenge is to build an algorithm that uses people’s opinions to rate or rank something you care about and that can be the start of a successful business.

Get started on your Design & Pitch Challenge!

Setting the Stage with Your Challenge Champion


Challenge Champion Cathy Yee explains your challenge.

Your Challenge - Building Algorithms


Read your Challenge Statement and get started!

The Challenge Context gives you more information about the background and real-world significance of the Challenge.

Tips from Your Challenge Champion


Cathy Yee is the CEO and founder of Incluvie, a business that relies on algorithms for its success. Watch this video to learn what experts like Cathy think is important to consider when dealing with algorithms.

Helpful Resources - Building Algorithms


Explore factors that can affect the success of your solution.

Algorithm Worksheet

Web Links

Use this worksheet to become more familiar with how algorithms work.

The Challenge Guidelines instruct you on how to complete your mission for Ranking Algorithms.

Student Instructions - Building Algorithms


Read about what it means to complete a challenge. This document will help guide you through the process.

Technical Brief


Not everything will be included in your pitch. Use this document to explain your process and describe your solution in detail.

Technical Brief Grading Rubric - Building Algorithms


Use this rubric to make sure that your solution covers all the required areas for Building Algorithms.

Now that you have an idea for a solution, how do you set it up for business success?

Key Business Proposition


This resource can help you get clarity about who your customers are and how your product creates value for them.

Business Models


There are many ways to run a business. As you think about how to make money on your idea, consider these different business model options.

What solution did you come up with for Ranking Algorithms? Get help with your pitch here.

How to Build a Pitch


Use this resource to build an engaging, persuasive pitch.

Pitch Judging


Use this sheet to judge how well you developed and delivered your solution for Building Algorithms.